Give your e-mails the best chance of arriving in the desired inbox, in short, send great e=mails.
Mailbox setup (SPF, DKIM, DMARC, etc.)
Limit the amount of HTML in your emails (filters look for these and give your emails lower scores)
Formatting
Limit the number of links in your emails
Turn off link tracking and open tracking
Content
Make your content as relevant and personalized as possible. Have a custom field (e.g. opening hook).
Avoid certain words:
Example: act now, affordable, click here, order now, etc
Avoid using ALL CAPS
Subject line
Make your subject line is personal (if possible)
Make it relevant and within context
Body
First sentence matters (mobile phone view)
Write like you’re emailing a friend
Be creative
Promise something useful or actionable (if possible)
When and how you send
Try using different sending windows
We hope the the tips provided were helpful, Send us your personal tips and tricks used to increase the reply/open rate. We are excited to hear from you 🙂