The prospect's experience
Every campaign email includes the opt-out statement (configured per mailbox, with an include toggle). When the prospect clicks the opt-out link, PersistIQ marks the prospect opted_out — no confirmation, no email to them, done.
What happens next, automatically
- Scheduled sends cancel — queued emails to that prospect don't go out.
- The sequence stops — the prospect exits active campaign processing.
- The trigger fires — the opted out default trigger runs its actions.
- They become filterable — the Opted Out filter in Prospects (ACTIVITY group) shows them.
What you should do
- Nothing, mostly. That's the point of automation.
- Exclude opt-outs from new lists — before adding prospects to any campaign, filter out the opted-out set.
- Never manually re-contact an opted-out prospect. Beyond the deliverability damage, it's a compliance exposure.
- Sync elsewhere — if opt-outs originate in other tools, connect Segment or use webhooks to keep one consistent opt-out truth. See the Integrations collection.