What it does
The Cold Email Generator builds a draft cold email sequence from your inputs: what you sell, who you're targeting, and the problem you solve. Output is a starting point — a sequence skeleton with copy you refine.
How to use it well
- Feed it specifics. Vague inputs ("we do marketing software") produce vague output. Include the concrete pain you solve and for whom.
- Generate the sequence.
- Apply the editing pass from Drafting with Email AI: cut length, kill generic openers, one ask per email.
- Personalize the variable slots. Check every template variable resolves against real prospect data — fill snippets before prospects enter the campaign.
- Run the SEVEN SECOND TEST on each email.
- Save to Templates and attach to a campaign.
Where the generated sequence is weak by default
- Openers — they read as AI writing until you add the researched snippet line.
- Follow-ups — typically too similar to touch 1. Vary the angle per step.
- Asks — often too strong for a cold first touch. Low-friction CTAs outperform meeting requests.
Then measure
Once the sequence runs, let Reporting judge it. If reply rates lag, rewrite the weakest step — the generator got you to a draft in minutes; iteration is where the reply rate comes from.