The workflow
- Give it real context. The quality of the draft is a function of what you feed it: who the prospect is, what you know about their situation, and what you're asking for.
- Generate a draft. Use it as scaffolding, not final copy.
- Edit hard. Cut the generic opener ("I hope this finds you well"), inject your snippet line, tighten the ask.
- Run the SEVEN SECOND TEST in the template editor if it's destined for a campaign.
- Save as a template once it passes — good drafts should compound into your library, not evaporate.
What AI drafts get wrong
- Length — AI over-writes. Cold email should get shorter in editing, never longer.
- Generic openers — replace them with your researched snippet.
- Feature dumps — AI lists capabilities; buyers respond to one relevant problem.
- Multiple asks — keep exactly one call to action.
Where drafting fits
Web app: draft campaign email content and save to Templates. Gmail extension: draft live one-to-one emails. Both benefit from the same editing discipline.