Personas
Personas is a lead-gen provider integration: it automatically adds leads to your PersistIQ account daily. Instead of sourcing lists manually, Personas delivers matching prospects on an ongoing schedule.
- Define the persona — the profile of the prospect you want.
- Leads matching that profile are added automatically each day.
- Review them like any other prospects before adding to campaigns: snippets don't write themselves.
Segment
Segment (Twilio Segment) integration syncs opt-outs: unsubscribe events from your other tools flow into PersistIQ so that a prospect who opted out anywhere is respected here.
- Connect Segment from the Integrations page.
- Opt-out events sync across systems.
- Result: one consistent opt-out truth instead of per-tool lists.
Where to connect both
Both are available on the Integrations page in PersistIQ settings. See Getting your API key in the API & Webhooks collection for the developer context that often accompanies these setups.
[CONFIRM: current availability and configuration options for Personas and Segment]