What triggers do
Triggers are automation that watch prospect behavior and act on it without you. When the trigger condition fires, its actions run — pausing campaigns, marking prospects, notifying you. PersistIQ comes with seven triggers already in place:
The defaults
- Added to campaign — fires when a prospect enters a campaign, for the actions you want at sequence start.
- Replied — a prospect replies. Usually pauses the sequence so automated follow-ups don't hit someone who answered, and lets your team take over.
- Opted out — the prospect clicked the opt-out link. Stops all contact.
- Bounced — an email to the prospect failed, so the sequence stops rather than sending more email to a dead address.
- Completed with no reply after 3 days — the prospect finished the sequence without replying; handles post-sequence cleanup or handoff.
- Auto-replies pause campaign — out-of-office and similar automated replies pause the sequence for that prospect until they're back, so real follow-ups don't get burned while the mailbox is away.
- Unrelated replies — a reply that isn't a real response to your campaign (wrong thread, automated noise) is handled without treating it as engagement.
Why the defaults are good
They encode the hygiene rules that keep outbound healthy: never keep sequencing a human who replied, never keep emailing a dead address, never blast someone on PTO. If you're new, leave them on.
Where to see them
Open Triggers in the top navigation to review each trigger, its condition, and its actions. See Editing trigger actions to customize what happens when a trigger fires.