Anatomy of a trigger
Every trigger has two halves:
- Condition — the behavior being watched (replied, bounced, opted out, added to campaign, and so on).
- Actions — what happens when the condition fires.
Common action changes
- Replied — add a "notify the team" action (email or Slack-style alert) so hot replies get worked the minute they land, not next Monday.
- Auto-replies pause campaign — add a notification so you know when a prospect is out of office; that's often a scheduling opportunity, not just a pause.
- Completed with no reply — set the delay you want before this fires (default 3 days after completion) and choose whether the prospect gets tagged or handed off.
- Bounced — tag the prospect so list cleanup is one filter away.
How to edit
- Open Triggers in the top navigation.
- Select the trigger you want to change.
- Adjust its actions — add or remove them.
- Save.
Change discipline
Alter one trigger at a time and watch a few firing cycles before the next change. Triggers touch every campaign at once, so a bad edit multiplies fast. The defaults are sane; you're usually adding notifications, not removing stops.