What it shows
The Best Time to Send report analyzes when your prospects open and reply, by time and day. Instead of guessing at send timing, you get your audience's actual engagement pattern.
How to act on it
- Open the report and note the strong hours/days for opens and replies.
- Compare against your campaigns' Sending Windows (set in the New Campaign dialog).
- Adjust windows to concentrate sends in the proven periods.
- Give it 2–4 weeks and re-check; don't chase daily noise.
Caveats
- Patterns need volume — with low send counts the signal is weak. Get a few weeks of data first.
- Time zones matter: if your list spans regions, a single window can't be optimal for everyone. Consider segmenting campaigns by region with separate windows.
- Timing is a marginal gain. A 10% lift from better timing won't rescue weak copy — fix the templates first.