What snippets are
Every prospect has four dedicated personalization fields: Snippet, Snippet 2, Snippet 3, and Snippet 4. They're free-text fields you fill with research about the specific prospect or company — a product launch, a job posting, a recent funding round, a mutual connection.
Using them in templates
They're available in the template Variables inserter like any other field:
"Noticed #{{company}} is hiring two AE roles — usually a sign the outbound motion is working and the follow-up muscle is next."
The research workflow
- Import prospects with the Snippet column(s) mapped in your CSV.
- Fill snippets during list prep — 30–60 seconds per prospect is enough for one good line.
- Write templates where the opener references the snippet naturally.
- Only add prospects to campaigns once their snippets are filled, if your template depends on them.
Fallback discipline
Decide as a team whether snippets are required for a given campaign. If they are, filter for empty snippets before launch and fill or exclude those prospects — an empty snippet in a template reads as a hole, not a personalization.