When a campaign finishes
A campaign moves to Finished status when its prospects have completed the sequence (or been removed). Its history stays intact: every sent email, reply, and engagement event remains on the prospect records and in Reporting.
Reusing a finished campaign
- Clone it — duplicate the campaign to create a fresh copy with the same steps, templates, and settings.
- Review before relaunch — check reply rates in Reporting; if a template underperformed, revise it in the clone before starting.
- Reset the audience — attach a new list of prospects. Anyone who already went through the sequence (or replied/opted out) should be excluded.
Reusing the audience safely
Before re-adding prospects to a new campaign, filter your list to exclude anyone who is opted out, has bounced, or already replied in the previous run. The Opted Out and Bounced activity filters make this quick.
Templates live on
The templates used by a finished campaign remain in your Templates library, so improvements you make there flow into the next clone.