Why folders
Once your team runs several campaigns, the campaign list gets crowded. Folders let you group campaigns by audience, quarter, or team — for example Outbound 2026, Reactivation, Events.
Creating a folder
In the campaign list, use Create Folder in the folders area. Name it, then move campaigns into it.
Using folders well
- Folder by audience or purpose, not by sender — sender context is already in the Campaign Sender setting.
- Keep an Archive folder for finished campaigns you might clone later.
- Filters on the campaign list (owner, type, status) combine with folders to find campaigns fast.
See Campaign types and statuses for the filter values available on the list.