Opt-outs
Every campaign email includes an opt-out statement (controlled per mailbox under Settings → Mailbox). When a prospect clicks the opt-out link, PersistIQ automatically marks the prospect opted_out and stops contacting them.
You can review opted-out prospects using the Opted Out filter in the ACTIVITY group. Opt-outs are respected across campaigns — an opted-out prospect shouldn't re-enter sequences.
[CONFIRM: whether opt-out can be manually set/undone from the prospect page]
Bounces
A bounce means the email couldn't be delivered (bad address, full inbox, or server rejection). PersistIQ flags the prospect as bounced, visible via the Bounced activity filter.
What to do with bounces:
- Verify the address — a typo is the most common cause.
- Remove hard-bounced addresses from future lists; repeated bounces hurt your sender reputation.
- Check Understanding bounces and auto-replies in the Deliverability collection for the mechanics.
Hygiene habit
Make a weekly pass over the Opted Out and Bounced filters. Clean lists keep deliverability high and reporting honest.