Under PersistIQ reports, you can see Prospects Contacted and New Prospects contacted. New Prospects are prospects which have not been contacted via PersistIQ before. For example, if a prospect is contacted in February, then followed up in March, this does NOT count as a new prospect. However, if a new prospect is created in March and then contacted for the first time, this qualifies as a new prospect. In this example, you can see that I have contacted 153 prospects however, 92 of the 153 prospects were New Prospects;