What the Segment integration does
Easily sync prospect and customer unsubscribe or opt-out requests from your data sources in Segment (e.g, CRM, Marketing Automation, Databases, etc...) to PersistIQ.
Once a prospect is marked as unsubscribed/opted-out they will no longer receive any scheduled touch points. Safety checks will activate and prevent you or anyone on your team from adding the unsubscribed/opted-out prospect to any future sales campaigns.
How to set it up
Login to your Segment account or sign-up to a new one
Enable PersistIQ as a destination
How it works
To unsubscribe a user, simply pass in the email address and unsubscribed (with a value of true) in an identify call. Be sure the email matches the value in PersistIQ.
Here is an example of how to unsubscribe a user:
analytics.identify('userId123', {
email: '[email protected]',
unsubscribed: true
}
)